Company News

CVS Does a 180 on Beauty 360

Will shutter cosmetic departments throughout chain.

Author Image

By: TOM BRANNA

Editor

So much for selling prestige cosmetics in a drugstore setting. The retailer will close all 25 Beauty 360 locations and cease operation of the boutique’s e-commerce business on May 19. Originally, plans called for CVS to open 50 Beauty 360 outposts in its first year, and to reach 500 units within a few years. CVS did manage to outfit 25 doors (mostly on the West Coast) with the concept within about a year, but stalled there. CVS offered niche beauty brands the promise of an upscale, open-s...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters